Zhen Zhu Instant Boba Milk Tea
Sustainability design in today's trending beverage
Zhen Zhu company aims to deliver the experience and flavors of the popular boba milk tea drinks to consumers with its own portable reusable bottle to promote sustainability to stay environmentally friendly.
Role + Responsibility
Brand Identity
Graphic Design
Business System
Marketing Strategy
Package Design
Sustainable Design
Project Duration
8 Weeks
Client
Zhen Zhu (fictional company)
The Problem
The package design in most instant boba milk tea creates wastes - plastic straws, tapioca pearls and powdered flavor individually packed in plastic bags in the plastic or paper cup. I was challenged to redesign the package of how instant boba milk tea can be made to be more sustainable.
The Challenge
I was challenged to redesign the package of how instant boba milk tea can be made to be in a more sustainable packaging while also creating the business system and marketing strategy for the product.
Logo Development
Brand Identity
Final logo design
Zhen Zhu's brand identity consists of one main logo and logotype with an additional logo variation that is used on the reuseable bottle.
The main logo has the two characters, 珍珠 (“zhen zhu”) meaning “pearls.” For clarification for customers who are not able to read the Chinese characters, the words “zhen zhu” is placed below the blocks, followed by the product description, “instant boba milk tea.”
*The other variation of the logo is the vertical design that is used on the bottle set.
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